You are rebuilding the site
You get a sitemap, heading structure and content plan for the new project, ready before wireframes or for your proposal.
Whether you are rebuilding a client’s site, the site is live but not bringing in enquiries, or you just want to improve it: send me the domain and within 24 hours you get a report on what their customers search for, who ranks for those searches and what to change, in order of priority.
The report adapts to what you need to do with the site. You choose the goal when you request it.
You get a sitemap, heading structure and content plan for the new project, ready before wireframes or for your proposal.
Find out why it misses the searches that bring customers, which pages are missing and which need rewriting.
You get changes to the current site ranked by impact, keeping the URLs that already work and starting with the cheapest wins.
In all three cases, the report also helps you explain to the client why some pages should be created, merged or removed.
The data comes from professional SEO tools, but the report doesn’t just list it. Every number leads to a decision about the project. Data, interpretation and recommendations stay separate, so you always know what was measured and what is a judgement call. The structure adapts to the site: if a part doesn’t apply, such as language markets for a site that only works in one country, I skip it or merge it into another.
The situation on one page, readable by the client.
Ranking keywords, estimated traffic, domain authority and backlinks.
Searches with real volume where the site doesn’t appear today.
Which languages are worth covering, and with which keywords.
Who owns the searches that matter, and with which pages.
Namesakes and similar brands that split branded searches.
How the site is organised today and where it misses search intent.
The structure of the new site, or the changes to the current one.
Heading guidelines for each page type.
What goes on each page and which search it should capture.
Titles, H1s and copy rewritten on real pages of the site.
Actions ranked by impact and split into phases.
Sources, collection date and data limits.

The Lorem Ipsum Hotel is a made-up client, and the places and figures are illustrative. Everything else matches real reports: the structure, the data tables, the proposed sitemap, before/after examples and the roadmap. This sample is the version for a site rebuild.
Fill in the form with the site to analyse, the goal and your email. Notes about the client are optional but useful.
I reply by email with a confirmation and payment details.
I collect real search data (volumes, SERPs, competitors, backlinks), review the site and turn the findings into concrete guidance. I read every report myself before it goes out.
Within 24 hours of confirmation the report lands in your inbox, ready to forward to the client.
You pay for the reports you need. Both options include the same report.
€69
One site, one complete report.
€490
€49 per report, for agencies working on several sites a year.
An audit lists technical problems. This report starts from search demand and ends with the structure of the site: which pages it needs, with which headings and in what order to work on them. Technical issues only appear when they affect the outcome.
Yes. In the optimisation version the report works on the existing site: it keeps the URLs that already perform, flags pages to strengthen, rewrite or merge, and only proposes new pages that search demand justifies.
From a professional SEO database (search volumes, rankings, backlinks), live checks on Google’s results pages and a review of the site itself. Every report states when the data was collected. Traffic estimates are estimates, and the report says so.
Yes, that is what it is built for: it is written so that people outside SEO can follow it. Send me a logo and colours and I will lay it out in your agency’s or your client’s style.
From the moment I confirm the request, on working days.
It works best for businesses that depend on search: hotels, holiday rentals, restaurants, wineries, local services, professional firms and niche e-commerce. If a site isn’t a good fit, I will tell you before we start.
English or Italian. The analysis still covers every language market that matters for the site, for example Italian, English and German for a tourism business.
A domain and an email are enough. The rest helps, but it is optional.
A site to rebuild, or one that should perform better?
Send me the domain. In 24 hours you know what to change and where to start.