IN_HOUSE_SEO = false
If you don’t do SEO in-house
Use it to plan and to sell: what the site’s customers search for, where it ranks and where it doesn’t, which pages to fix and which to add. You can pass it to the client as is.
// SEO REPORTS FOR AGENCIES
The SEO analysis that tells you what to do, page by page. In 24 hours.
A client redesign, a live site that brings no enquiries, or a site that just needs to do better: send me the domain and within 24 hours you get a report showing what its customers search for, who owns those searches and what to change, in priority order.
LAUNCH PRICE
€25SINGLE REPORT
€100PACK OF 5
24hFROM CONFIRMATION
$ seo-report --domain
crawl /0/64 pages
// WHAT THE REPORT FINDS
- CRITICALSearches with real volume and no dedicated page
- HIGHTraffic concentrated on brand searches
- HIGHPage-one competitors with intent-led pages
- MEDIUMH1–H4 hierarchy not aligned with searches
- OPPORTUNITYLanguage markets not covered
SEO SCORE · TODAY
hotelloremipsum.example
// FOR THE AGENCY
How to use it with your clients
Pitch work to the client with analysis and priorities ready.
The report is basically a draft quote: what to fix, in what order and why.
Answer “and what about Google?”
Without improvising and without building an SEO department.
Base a new site on real searches.
Sitemap and content start from what customers actually look for.
// WHO IT’S FOR
For web agencies, with or without in-house SEO
IN_HOUSE_SEO = true
If you already have an SEO team
It saves a day of work: keywords, real rankings, page structure and priorities, in 24 hours at a fixed price. Handy for pre-sales analyses you rarely get to bill, and when the team is fully booked.
// WHEN IT HELPS
A site to rebuild, to make perform, or to improve.
The report adapts to what you need to do with the site. Pick the goal when you request it.
REDESIGN
You’re rebuilding the site
Sitemap, heading structure and content for the new project, ready before wireframes or inside the quote.
UNDERPERFORMING
The site is live but doesn’t perform
Why it doesn’t show up for searches that bring customers, which pages are missing and which need rewriting.
OPTIMISATION
You want to improve it, not rebuild
Changes to the current site by impact: URLs that work stay, cheapest wins first.
In all three cases the report helps you explain to the client why some pages should be created, merged or removed.
// WHAT’S INSIDE
From data to decisions about the site.
Data from professional SEO tools, but every number serves a decision on the project. Data, interpretation and recommendations stay separate. If a section isn’t needed, I skip it or merge it.
01 /12
Executive summary
The situation on one page, readable by the client.
02 /12
Current state
Ranking keywords, estimated traffic, authority and backlinks.
03 /12
Demand opportunities
Searches with real volume where the site doesn’t appear.
04 /12
Language markets
Which languages to cover and with which keywords.
05 /12
Competition
Who owns the searches that matter, and with which pages.
06 /12
Brand collision
Namesakes and similar brands that dilute branded searches.
07 /12
Current architecture
How the site is organised and where it loses search intent.
08 /12
Proposed sitemap
The new site structure, or changes to the current one.
09 /12
H1–H4 hierarchy
Heading guidelines for each page type.
10 /12
Content mapping
What goes on each page and which search it should capture.
11 /12
Before/after examples
Titles, H1s and copy rewritten on real pages.
12 /12
Priority roadmap
Actions ordered by impact, split into phases.
SAMPLE PDF
// SAMPLE REPORT
Download a full report and see what you get.
The Lorem Ipsum Hotel is a made-up client and the numbers are illustrative. Everything else is as in real reports: structure, data tables, proposed sitemap, before/after examples and roadmap. This PDF shows a full redesign case.
// HOW IT WORKS
From domain to PDF in four steps.
01
Send the domain
Fill in the form with site, goal and email. Client notes are optional but help.
02
I confirm
I reply by email with confirmation and payment details.
03
Analysis
Real volumes, SERPs, competitors and backlinks turned into concrete actions. I review every report myself.
04
Get the PDF
Within 24 hours of confirmation the report lands in your inbox.
// PRICING
Two options, no subscription.
Pay for the reports you need. Same content in both. These are launch prices, for a limited time.
SINGLE REPORT LAUNCH PRICE
€25
One site, one complete report.
- Full analysis: demand, competitors, structure and priorities
- PDF for internal use or to hand to the client
- Delivered within 24 hours of confirmation
- Report in Italian or English
€20 / REPORT
PACK OF 5 REPORTS LAUNCH PRICE
€100
For agencies working on several sites a year.
- Five complete reports, one per site
- Same structure and turnaround
- Layout in your agency’s or the client’s colours
- Report in Italian or English
// BEFORE YOU ORDER
Is it the right tool?
It helps when
- You’re rebuilding a client’s site, or it’s live but brings no enquiries.
- The client relies on local or niche searches: hotels, restaurants, services, SMEs.
- You want to present choices to the client backed by data.
- There’s no SEO person in the agency, or they don’t have a free day.
It doesn’t when
- You need a full technical audit of crawl, logs and Core Web Vitals.
- You need monthly rank-tracking reports.
- You need ongoing SEO consultancy for the client.
// FAQ
FAQ
An audit lists technical issues. This report starts from searches and ends at site structure: which pages you need, with which headings and in what order. Technical aspects appear only when they affect results.
Yes. The optimisation version keeps URLs that already work, flags pages to strengthen, rewrite or merge, and proposes only new pages justified by search demand.
A professional SEO database (volumes, rankings, backlinks), live checks on Google results and analysis of the site. Every report states the collection date. Traffic estimates are estimates, and the report says so.
Yes, that’s the point: it’s written to be read by people who don’t do SEO.
From confirmation of the request, on working days.
It works best for businesses that depend on search: hotels, farm stays, restaurants, wineries, local services, professional firms, niche e-commerce. If the site isn’t a fit, I’ll tell you first.
Italian or English. The analysis still covers every language market relevant to the site.
Titles, meta descriptions, headings, image alt text, redirects and broken links: if the site runs on WordPress I can fix them on your behalf. Agreed separately, after the report.
// REQUEST
Your next client, in 24h.
Domain and email are enough. The rest helps but is optional.