Filippo Tinnirello
Selected work

WordPress case studies that show technical choices and reliable delivery.

Some projects are presented in full, while others remain NDA-safe. In both cases the goal is to show context, technical choices and delivery quality instead of a generic visual gallery.

Portfolio

Real constraints

Context, technical limits and delivery expectations presented concretely, whether the case can be named publicly or must stay NDA-safe.

Portfolio

Readable case studies

When possible, the case study includes project visuals and a live-site link alongside the technical story.

Portfolio

Implementation choices

Focus on what I decided to build, what I avoided and why in each project.

Portfolio

Public and NDA-safe case studies designed to show how I handle delivery, trade-offs and operational pressure.

Each card highlights the technical problem, the implementation decisions, the delivery outcomes and the stack used.

NDA-safe case studies

After that come the anonymous cases, still useful to show process, trade-offs and delivery reliability.

NDA-safeProduct launchLanding page

White-label launch page for a tech device rollout.

White-label tech device launch page focused on performance, motion and lead generation.

Technical challenge

Keep the experience visually sharp while protecting mobile performance and lead flow.

  • LCP optimization on heavy visual assets.
  • Scroll motion that stays smooth on lower-powered mobile devices.
  • Lead form and tracking setup aligned with conversion reporting.

Delivery outcomes

  • White-label delivery aligned with approved creative direction.
  • A base optimized for performance and conversion flow.
ElementorCSS animationsLead generationForm tracking
NDA-safeReal estatePortal

Advanced real estate portal with synchronized data and SEO-friendly URLs.

WordPress real estate portal with external data sync, parsing and SEO-friendly URLs.

Technical challenge

Handle external data volume, parsing and sync reliability without visible downtime.

  • Parsing and sanitizing large external JSON datasets.
  • WordPress rewrite rules for readable, indexable URLs.
  • Recurring updates without user-facing interruption.

Delivery outcomes

  • Reliable data pipeline for recurring updates.
  • An extensible, indexable WordPress structure.
Custom pluginREST APICustom post typesJSON importRewrite rulesCron jobs
NDA-safeCorporateLead generation

Corporate site for an energy provider focused on clarity and acquisition.

Corporate WordPress site for an energy provider, focused on clarity, performance and acquisition.

Technical challenge

Make the site clearer, faster and easier to manage without bloating the editing workflow.

  • Image delivery and Core Web Vitals improvement.
  • Responsive modular layouts for commercial and informational sections.
  • Reducing visual noise so the offer stays understandable.

Delivery outcomes

  • Clearer commercial message and cleaner page flow.
  • A WordPress site the client team can manage comfortably.
ElementorSchema.orgContact Form 7Core Web VitalsTechnical SEO
NDA-safeHealthcareCorporate platform

B2B healthcare platform with broad editorial architecture and legacy stack migration.

WordPress B2B healthcare platform involving legacy builder refactoring, broad content architecture and a more maintainable block-based backend.

Technical challenge

Clean up a legacy build and turn it into a block-based system that is easier to update, govern and support over time.

  • Progressively moving from a legacy builder setup to a cleaner Gutenberg-based structure.
  • Handling a large information architecture with service pages, news, events, downloads and gated content.
  • Reducing technical debt without disrupting the continuity of an already active site.

Delivery outcomes

  • A more modular backend for the content team compared to the previous setup.
  • Stronger governance across recurring sections, institutional pages and informational content.
GutenbergGreenshiftKadenceACFCustom post types