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CorporateLead generation

NDA-safe case study

Corporate site for an energy provider focused on clarity and acquisition.

A corporate project for a business active in energy consulting and renewables, built to make a layered offer — supply, efficiency upgrades, plant installation — legible through a clear page structure that guides visitors from first visit to enquiry. The WordPress build was kept simple to update, so the client team isn’t dependent on ongoing technical support.

Technical challenge

Turn a technical, multi-part offer into a navigation path that’s clear, fast to load and easy for a non-technical team to maintain.

  • Image and asset optimization to cut load times and improve Core Web Vitals across visually heavy pages.
  • A modular, responsive layout able to host commercial sections, in-depth pages and informational content without losing visual consistency.
  • Reducing visual noise and simplifying content hierarchy so a technical offer stays understandable for a non-specialist audience.
  • Forms and calls to action placed across key pages to guide visitors from first visit to enquiry.