Freelance WordPress Programmer

Custom development, design-to-code and white-label solutions for agencies and direct clients.

January 2026

I'm a freelance WordPress programmer with nearly 20 years of experience. I work with web agencies that need a reliable technical specialist, and with direct clients seeking quality without compromise. My focus is always clean code, optimal performance, and long-term maintainability.

What I Offer as a Freelance WordPress Programmer

I'm not a generalist dabbling in everything. I'm a WordPress specialist, which means I deeply understand the core, hooks, best practices, and common pitfalls. This translates into better results for your project.

For Web Agencies

If you're a web agency, I can be your dedicated technical partner. I handle work peaks, develop your most complex projects in white-label development, and you remain the client contact point. Zero overhead for the agency, maximum quality for the end client.

For Direct Clients

If you're a direct client (startup, business, professional), I offer complete technical consulting. From initial project to ongoing maintenance, I'm here to ensure your WordPress site runs flawlessly.

Technical Specializations

Design-to-Code WordPress

I transform Figma, Adobe XD, or PSD designs into responsive, optimized WordPress themes. Pixel-perfect, semantic, performant. Learn more about my design-to-code WordPress services.

Custom Development

Custom plugins, post types, taxonomies, API integrations. Anything you need beyond core WordPress, I can build it.

Performance & SEO

Slow WordPress sites lose clients. I optimize performance, Core Web Vitals, loading speed, and SEO ranking.

White-Label for Agencies

Development for your agencies without your clients knowing about me. You remain the technical and commercial contact point.

Elementor & Page Builders

Mastery of Elementor Pro, Divi, and other page builders. When speed is needed, I use the right tools without compromising quality.

How I Work

Methodology

I use nested CSS with custom properties and documented code. This ensures other developers can easily work on your projects without being blocked by opaque code.

Communication

I work via Slack, Teams, WhatsApp, Email, Jira, Trello, or Git. I integrate into your processes, I don't force you to change them.

Realistic Timelines

I don't promise the impossible. I provide accurate estimates and respect them. If there are risks, I communicate them immediately so you can act.

Rates and Collaboration Models

Hourly Rate

€45/hour for specific, well-defined work. Perfect for clear projects with well-defined scope.

Monthly Retainer

For agencies or clients with ongoing work. Dedicated hours per month, prioritization, preferential support.

Fixed Project

Fixed quotes for defined projects. Clear brief = accurate quote.

Why Choose Me as a Freelance WordPress Programmer

  • True specialist: WordPress is my only expertise. I'm not a generic PHP dev.
  • 20 years of experience: I've seen the web evolve from IE6 to today. I know what actually works.
  • Clean code: Nested CSS, custom properties, documentation. Code remains maintainable.
  • Reliability: I respect timelines, communicate clearly, provide long-term support.
  • Performance-first: I don't create slow sites. Core Web Vitals are a priority.
  • White-label for agencies: You remain the contact point, I work behind the scenes.
  • Flexibility: Small sites or complex projects, I'm ready to adapt.

Portfolio and Clients

I've collaborated with dozens of Italian and international web agencies. Browse my WordPress development portfolio to see examples of completed projects. I can't name clients due to NDAs, but if you need specific references for your project, I'm happy to provide them.

Ready to Get Started?

Whether you're an agency or direct client, let's discuss your WordPress project. I'll evaluate your needs and propose the best solution.

Contact Me