WordPress Developer for Agencies: Figma to WordPress

My rate is €45/hour. For ongoing agency collaborations, I define a clear estimate, shared priorities and a precise technical scope after the initial brief.

It depends on project complexity. For simple sites (few pages, basic functionality) approximately 20 hours are required. For medium complexity sites (multiple pages, custom features, integrations) around 40 hours. More complex projects vary depending on specifications. I always provide accurate estimates after the initial brief.

Yes, white-label is my specialty. I work as a discrete remote partner: no direct client communication, work is presented as internal to your agency. Perfect for agencies needing to expand capacity without hiring.

For most projects, I recommend using Bricks Builder or Elementor Pro, as they allow for rapid development of complex sites with a great balance between flexibility and performance. However, if your agency prefers a native approach, I also develop with Gutenberg and FSE (Full Site Editing) without any issues.
Additionally, when maximum control is required, I create custom themes from scratch (Design-to-Code) using HTML/CSS/PHP and ACF, ensuring a clean backend and excellent Core Web Vitals scores.

This is the core of my agency work. I transform your Figma, Adobe XD, or Sketch files into pixel-perfect WordPress themes. The code is clean, responsive, and performance-optimized, respecting every detail of the original design. I also work from PDF files or images when editable source files aren't available — it's not the ideal workflow, but it happens and I handle it with precision.

Yes, I build advanced eCommerce solutions with WooCommerce. From custom product templates to personalized checkouts, payment gateway integrations, and stock management systems. I ensure the store is fast and scalable.

Absolutely. Every WordPress theme I deliver is built with correct semantic structure and search engine optimization in mind. I aim for maximum scores on Core Web Vitals (LCP, FID, CLS) by minimizing technical debt and unnecessary plugins.

Yes, accessibility is an integral part of my development process. I use semantic HTML, aria-label attributes, proper color contrast ratios, keyboard navigation, and correct heading structure. The goal is WCAG 2.1 compliance, making websites usable by as many people as possible.

Yes, AI is a valuable asset in my workflow: it speeds up repetitive code, helps with debugging, and generates starting content. However, AI alone isn't enough — without 20+ years of experience in recognizing problematic patterns, subtle bugs, and poor architectural choices, you risk producing fragile, hard-to-maintain code. AI suggests, experience decides.

Yes, I regularly manage multiple projects in parallel for different agencies. I organize my work with a transparent planning system and always communicate my real availability. If my calendar is full, I'll tell you right away — I prefer being honest over promising unrealistic timelines.

Yes, I regularly sign NDAs with the agencies I work with. All developed code is the exclusive property of the commissioning agency: I don't reuse it, publish it, or include it in my portfolio without written authorization. Total confidentiality is the foundation of my white-label model.

My focus is on web agencies. I don't seek end clients and I don't interact directly with your clients. This means zero risk of conflict of interest: I'm an extension of your team, not a competitor.