Custom theme + Elementor
Casa Carla. Multilingual WordPress Hospitality Website
Casa Carla case study: WordPress build with Elementor, apartment content management, ACF fields and multilingual WPML IT/EN/DE setup.
Open case studyWhite-label build
Custom WordPress site and theme development, white-label, for agencies that want control over code and brand on delivery.
I build WordPress sites and themes delivered as internal agency work, without external branding and with a technical base the agency can extend and maintain over time.
Last updated: 2026-03-14
Outcomes
- Custom site and theme output aligned with the agency brand and the specific project requirements.
- Responsive WordPress base built for customization without structural mess later on.
- Clean white-label delivery ready to be presented to the end client under the agency brand.
White-Label Development
Where this service fits best
Custom WordPress site and theme development, white-label, for web agencies. Branded builds, no external footprint, built to extend and maintain.
I structure the work for agencies that need dependable white-label execution and handoff the team can pick up without hidden assumptions.
Related WordPress case studies
A few projects where this service shaped the technical outcome.
Related WordPress resources
Practical guides for evaluating this part of a WordPress project before delivery starts.
WordPress architecture
Custom theme or page builder: how to make the call in a WordPress project.
When a custom WordPress theme makes sense and when a builder like Bricks or Elementor is the right call: practical criteria based on project requirements.
Read: WordPress architectureWorkflow
From Figma to WordPress: how the process actually works.
How an approved Figma file becomes a WordPress site: file analysis, project structure, responsive implementation and final verification.
Read: WorkflowPartnership
WordPress collaboration for agencies: how I work without becoming a bottleneck.
WordPress collaboration for agencies: clear roles, scalable capacity, concise communication and cleaner handoff.
Read: PartnershipFrequently asked questions about White-Label Development
Do you build the full site or just the theme?
The full site. The theme is the technical base, but the work covers structure, templates, dynamic content and everything needed to deliver a finished, working WordPress site, not an isolated file.
Do you build custom WordPress themes from scratch?
Yes, but the point is not doing it “from scratch” as a slogan. The theme is shaped around the brand, editorial needs and delivery quality the agency has to protect.
Can the end client manage the theme after handoff?
If the project needs editorial autonomy, the structure is built for that: less back-end friction and fewer fragile points after launch.
Do you really work in white-label mode?
Yes. The theme is delivered as the agency’s technical work, with process and handoff aligned to the way the agency presents itself to the end client.