When off-the-shelf plugins are not enough. APIs, data synchronization, custom workflows and automation: built to measure, on a base that stays versionable and documented.
Last updated: 2026-03-03
Outcomes
Most WordPress sites eventually hit a wall a standard plugin cannot solve. A CRM that needs two-way sync, a booking system with custom logic, an internal tool that has to talk to WordPress through an API.
That is where custom WordPress integration work starts. Instead of stacking four plugins that each half-solve the problem, I build one focused piece of code. It does what the project needs and nothing more.
The result is a site that stays easier to update, debug and hand over. The integration logic lives in one place instead of spreading across mismatched settings screens.
The approach stays the same across projects: a lightweight custom plugin on WordPress hooks and the REST API where it fits, version-controlled and documented so another developer can pick it up. No logic buried inside a page builder.
A few projects where this service shaped the technical outcome.
Design-to-code · WordPress · SEO
Casa Carla case study: WordPress design-to-code from Floriani Brand Agency's layouts, with Elementor, ACF fields, WPML IT/EN/DE and SEO.
Open case study: Casa Carla. Multilingual WordPress Hospitality WebsitePortal
WordPress real estate portal with external data sync, JSON parsing, custom post types and SEO-friendly URLs for agency network.
Open case study: Advanced real estate portal with synchronized data and SEO-friendly URLs.Practical guides for evaluating this part of a WordPress project before delivery starts.
Workflow
How to prepare Figma or XD files for development, and how the file becomes a WordPress theme: process, formats supported and what you receive.
Read: WorkflowWordPress tools
How to use Advanced Custom Fields in WordPress agency projects: field types, Repeater, Flexible Content, ACF Blocks and long-term maintainability.
Read: WordPress toolsA WordPress project to start, or one that is stuck?
Send me a few lines. I tell you the same day whether and how I can step in.
I work on APIs, data sync, custom logic, forms, technical workflows and the points where a standard plugin setup no longer fits the project.
When the project starts accumulating workarounds, unnecessary dependencies or logic that is hard to maintain. In those cases a targeted extension is usually healthier.
Yes. I often step into existing integrations that need consolidation, cleanup or stronger reliability before release or further changes.
It depends on the API and how much data is involved. A straightforward one-way sync can take a few days. A two-way integration with error handling and retries usually takes longer. I scope the timeline after reviewing the API documentation.
Yes. Most WordPress integrations I build use the REST API or webhooks, which covers most CRM, ERP and PIM systems. GraphQL comes up less often on the WordPress side, but I can work with it when the external system requires it.
Send me the project.
No formal paperwork. Context, project stage and deadline are enough. I reply within 24 working hours.