Filippo Tinnirello
Custom development

WordPress plugin and integration development for agencies that need stable custom logic and maintainable code.

When off-the-shelf plugins are not enough, I build custom WordPress solutions for APIs, data synchronization, workflow logic and automation with a technical base that is versionable and supportable.

Last updated: 2026-03-03

Outcomes

  • Custom WordPress functionality built around the real project scope instead of forcing generic plugin compromises.
  • Integrations with CRM, ERP, PIM, webhooks and external systems using controlled sync logic.
  • Code that is easier to maintain over time than fragile stacks of third-party plugin glue.
Plugin & Integrations

Where this service fits best

Custom WordPress plugin development, API integrations, data synchronization, and automation solutions. Stable, versioned, and maintainable code for agencies.

I structure the work for agencies that need dependable white-label execution and handoff the team can pick up without hidden assumptions.

Related WordPress resources

Practical guides for evaluating this part of a WordPress project before delivery starts.

Workflow

How I absorb a WordPress technical backlog for an agency.

How I absorb an agency's WordPress technical backlog through triage, weekly cadence and clearer reporting.

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Workflow

Perfect design handoff: a practical guide for teams preparing files for development.

How to prepare Figma or XD files for development. A checklist for designers that leads to more accurate implementation and fewer revisions.

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WordPress tools

ACF for WordPress agencies: structuring content clients can actually manage.

How to use Advanced Custom Fields in a WordPress agency project: field types, Repeater, Flexible Content, ACF Blocks and structuring for long-term maintainability.

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Frequently asked questions about Plugin & Integrations

What kind of plugins or integrations do you build?

I work on APIs, data sync, custom logic, forms, technical workflows and the points where a standard plugin setup no longer fits the project.

When is a custom plugin better than adding another addon?

When the project starts accumulating workarounds, unnecessary dependencies or logic that is hard to maintain. In those cases a targeted extension is usually healthier.

Can you fix integrations that are already in place?

Yes. I often step into existing integrations that need consolidation, cleanup or stronger reliability before release or further changes.