Since Google Analytics became GA4, many clients complain: "I don't understand anything anymore." Independent Analytics solves this problem at the root.
1. No Cookies, No Complex Banners
Independent Analytics does not use cookies to track visitors. It analyzes the IP address anonymously combined with the User Agent to identify unique sessions without invading privacy.
The result? You can drastically simplify your Cookie Policy and GDPR Banner (obviously always consult your lawyer, but technically it is anonymous server-side tracking).
2. Data Inside the Dashboard
The client doesn't have to log in to Google. They see visits directly in the WordPress panel. The interface is clean, fast, and understandable: Top Pages, Referrers, Devices. Done. Everything 90% of companies need.
3. Speed
No heavy external JavaScript scripts to load. Everything runs on your server in a super-optimized way. This helps Core Web Vitals and the perceived speed by the user.
Conclusion
If you manage sites for clients who don't do heavy e-commerce or complex cross-platform funnels, GA4 is useless. Switch to Independent Analytics and make your life easier.