Design to code

From design files to WordPress theme: the process I use for agencies.

I take a Figma, PSD or XD file and turn it into a custom WordPress theme that is responsive, performant and ready for handoff. Here is how the process works, phase by phase, and what makes it suitable for agencies delivering to clients.

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Main points covered in this article.

I take a Figma, PSD or XD file and turn it into a custom WordPress theme that is responsive, performant and ready for handoff. Here is how the process works, phase by phase, and what makes it suitable for agencies delivering to clients.

Design-to-WordPress conversion process

The path from a static mockup to a working WordPress theme follows defined phases. Each phase produces a concrete output, so the agency always knows where things stand and can plan reviews and delivery milestones.

Phase 1 — Design analysis

I thoroughly examine the design files to understand layout structure, component hierarchy, breakpoints, interactive elements, colour scheme and typography. I identify what is feasible in WordPress, what requires custom approaches and what needs adapting for performance and responsive behaviour.

Phase 2 — Technical planning

Before writing code, I define the WordPress architecture: template hierarchy, custom post types, custom fields, plugin scope and responsive strategy. This planning phase prevents rework and keeps delivery predictable for the agency.